Narratives abound that there is no “big normie” that needs to be red-pilled to help rally people to our cause and therefore it is an exercise in futility to do any peaceful information campaigns. For those of you who engage with this narrative consider this: if big normie didn’t exist, then Edward Bernays would not have mentioned “the masses” i.e. big normie in the first paragraph of his book Propaganda.
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
Edward Bernays (referred to in his obituary as “the father of public relations”)
Now that we have decided that big normie exists, and that it is paramount we make an impact on what he thinks, we can finally break ground on the propaganda wing of our movement. Our first order of business is determining which words and which framing to use. This determination will be made on a case by case basis, the framing will vary from rural Texas to suburban Tennessee and word choice is up to the user; Greek rhetoricians would call this “decorum” and would likely encourage you to speak to people where they are.
Padraig Martin has already done the heavy lifting on the importance of properly labeling the enemy as it relates to making the friend-enemy distinction. The Cold War gave us the word “communist” spoken in an accusatory tone. In my neck of the woods, Baby Boomers still foster a dislike and distrust of communists, and they (Baby Boomers) understand, at least superficially, that the institutions have been subverted by communists. We find ourselves in one of those situations Sun Tzu would teach us to exploit. Our enemy has tilled the earth for our strategy to take root. Leftists, for some time, have been drunk with power and flaunt their hatred of the white working class at every opportunity leaving white Christians with no choice but to believe that commies hate white people.
When discussing leftists, speak in terms of “the left/elites is/are evil” to frame the discussion in terms of thinking and then believing the “left/elites is/are evil.” Remember, telling people that the ruling elites want your kids raped and murdered and you in prison and they think it’s funny, is one hundred percent true and there are dozens of examples to be cited in support of this narrative. Epstein, snipers guarding drag queen story hour, Ruby Ridge, Mount Carmel, the Bundy Standoff, the Savings and Loan scandal, the list goes on and on and on. We are only left to present the truth in a courteous, reasonable manner and we can pull willing supporters into our orbit.
-By Hugh Glass
O I’m a good old rebel, now that’s just what I am. For this “fair land of freedom” I do not care at all. I’m glad I fit against it, I only wish we’d won, And I don’t want no pardon for anything I done.
I really like that someone is finally speaking about terminology and framing, although we are many decades too late. Your idea has some merit, but it does nothing to stop the normies, big, small or in between from just pressing the big R in the voting booth and going back to the Yankee sports ball game like they have always done.
Controlled opposition be it Republicans, talk radio, the Ben Shaprios, Parler and all the rest that’s only purpose is to keep convincing them they can just vote their way to freedom and go sit back down in their recliner again are far, far more dangerous than the very, as you pointed out, obvious hostility from celebrating Communists. Because easy, no effort and guaranteed victory through voting Republican and building that little dinky hurricane fence down at the border to stop their replacement is a sales pitch that is hard to beat with only the stark reality we have to offer. That was the entire appeal of Q for instance, it meant they did not have to do anything. They could just ignore everything and it would all work out when Trump came riding in on a bald eagle and him and all the Deep State, who secretly are actually really cool guys and great Americans and not sociopathic, murderous power brokers at all, will put all of the bad guys in jail on election day. They sell them complacently, easy, feel good, happy endings, and they love it. What are we selling? The truth? The truth is horrifying to me who is accustomed to it and downright psyche breaking for a normie, not an attractive product for a normie, not at all.
Can any of us who have taken the time to search for truth honestly say it has not left scars on our psyche? Not if you are being honest you can’t, unless you are a sociopath and your motivations are altogether different than what most of us are doing here, then it has left scars. Normies will avoid that at all costs, hell sometimes I wonder if I would have taken the blue pill and went back to sleep if I knew beforehand what I do now. Its asking a lot from normies to buy that.
So what are we selling the normies with our narrative and terminology? The rule in business to have a successful product it must be one of three things or a combination thereof
1. Make them money (freedom)
2. Make them sexy (family)
3. Let them live forever (being a part of our people, they live on through them)
We not only have to have a fully developed alternative product, it has to feel good to choose it. As of now, I almost feel sorry when I redpill a normie and that has to change, I need a story to tell that feels good to say and feels even better to hear. We have the truth on our side, while that is a hindrance in some regards, it is also a strength in some ways, we must begin to leverage our strengths while simultaneously downplaying our weaknesses, ensuring the controlled opposition is not able to use us, to syphon our message, our story, for themselves much like the Yankees did.
I am working on keeping my replies short, and its a struggle because I have a lot to say about this, so I will try and wrap it up. Before we can begin to develop really effective terminology we must first have a narrative to couch it in or it just becomes the meme of the crazy guy standing in front of the cork board drawing lines connecting things all over the place. Terminology is the answer for that, because it is what encapsulates all of the scattered concepts together and makes it palatable. But, without a narrative to youtie them together then you are just the crazy guy pointing to a bunch of encapsulated concepts (terminology) without a common denominator all pointing in one direction, (the narrative) is what makes it a picture, and pictures are what normies crave. Trump would have never been president and we would all be in a gulag right now if not for memes, which are simply pictures with truthful words written about the picture. Meme magic is real and all of our terminology and framing must be for the purpose of painting that picture. That’s how most people think, through perception, not facts. The memes on the right are good because they are truthful, its the marriage of the truth coupled with a representation of that truth. Instead of actual pictures we have terminology and the narrative is our medium.
A narrative, comprised of the encapsulated concepts that we develop along the way of writing it, that are all part of the narrative, then themes are developed, smaller encapsulated concepts get encapsulated into even larger themes, which all fill in pieces of the narrative, a singular conceptualized worldview based on our truth, the picture and ultimately a story, our story, the story of our people.
It all has to fit together, making random terminology is pointless without a strong, truthful narrative to tie it all together. Our enemies will even steal it and use it in their propaganda of complacently, but not if its part of our story, of which they are one of the villains. Then every time they use some of our terminology, they are also promoting our narrative, accepting our framing and therefore having their audience accept it as well. The left has done this to us for years, Racist, the Civil Rights Movement, Homophobic, Anti-Semitic, Xenophobia etc. the list is endless and every time we use their terms we further their narrative, even by simply denying we are one, we have just accepted their frame as the correct one, thus defining the battlefield, one that they will always have the high ground on.
I will stop here, its already longer than I intended, but we are effectively selling a story to normies and if we want anyone to buy it then first it must be OUR story or it will just be stolen by our enemies and used to waste our peoples energy on chasing smoke dragons or being complacent. Secondly it helps if it has a happy ending, (reclaim everything).
Keep on hammering on this idea of terminology, framing and narrative, its in my estimation, the most important thing we can presently do, its were every other effort will flow from, our story. Keep at it sir and thanks for the article.
Exactly, our rhetoric needs a “booster shot”. One thing I use when I hear anyone denigrating whites is to deploy the NAAWH method.
No. Ask about Anti-White Hatred.
“why do do you hate white people?” and when they deny their hatred, I follow up with the SSNAWP method.
Say Something Nice About White People.