The Vanity of Vapid Consumerism

Consumerism has become a rampant plague over the past few decades and as long as it remains unchecked it will continue to erode at many of the fundamental pillars of society.

When we critique the failings of capitalism and consumerism rarely is the distinction made between healthy markets and healthy levels of consumerism. Wild unrestrained abundance of both has negative cultural effects – it subsumes the place of real identity formed on the basis of values, morals, religion, and other such cornerstones of a culture. Continued unchecked, it is ultimately inevitable that a corporatocracy forms, which is ultimately what happened under the dominion of the Yankee.

An economy, as a whole, is a very sensitive system. Tweaking or manipulating one aspect can have a rippling butterfly effect in other areas. As such, it’s necessary to arrive at a middle ground position when it comes specifically to an economic outlook. An ideal economy should look out for the interests of its host nation, protect a host nation’s businesses from outside forces that seek to subvert or control the economy, protect consumers within it from deliberate scams and allow enough freedom for the economy to grow. All of this, in both theory as well as application, is a careful balancing act. This isn’t a radical position, despite what the GOP® will have you believe.

At an alarming rate within the United States, foreign enterprises are acquiring domestic enterprises and operations. With them, these external enterprises gain access to physical resources which they can control, including people and technology. Having foreign businesses controlling an economy should alarm ANY nationalist. Imagine for a minute that someone from another country buys your town. This example may seem insignificant to the casual outside observer, but when this same exact thing is applied to our ranches, farms, small towns or major American corporations you begin to see how alarming this is. The fact such potential situations even exist and are allowed to occur should be concerning.

Do you consider Dixie for sale? I sure as hell don’t.

So, what acts can we look to as a healthy regulation of a market to keep said market from ultimately taking complete control over a country? The Sherman Anti Trust Act is one that immediately springs to mind. A great many on the Dissident Right have correctly identified that America is not a country anymore, but an economy with a country. Even leftists have correctly identified this issue; however, their solutions are completely wrong when it comes to solving it.

Corporations should never have more power over a government, nor should they ever ostensibly be the government. Large corporations, despite what some may think, generally do not have a political motivation. Their only motivations are what ultimately makes them more profit; thus any actions they take are done from the perception that it will generate more profit. They may have a “woke” CEO, feminist-ruled marketing department and catlady administered HR team, but they’re essentially following the cultural zeitgeist because it simply makes them money. In a way, they are consumers themselves. They buyout other businesses and roll them under their banner as a “brand” too. In some cases, these corporations enter into entirely new segments of the market by simply buying out already established players.

For example, you may be familiar with Westinghouse, which previously manufactured a large portion of electrical based products ranging from consumer goods to industrial equipment. Did you know that this same company was bought out by CBS? Yes, the very same CBS that you see on television masquerading as a “news channel.” There are many more examples, far too many to speak of in fact, that one can find if they are willing to spend the time digging through the history of companies. The reality is mega-corporations control so many assets in so many areas that they effectively can control the country via lobbying efforts and outright moving manufacturing overseas in the name of profit. Or, to punish the government for acting against their interests.

Unrestrained capitalism leads to unrestrained consumerism, which destroys identity and replaces it with cheap plastic products. It’s one thing to be proud to buy something that says “Made in the USA,” but it is an entirely different thing to wear a brand from a company as an identifier of who you are. Products are not you. They are not your identity, they are just products. They do not make up for values, morals and Christ. Jesus isn’t trying to make a buck off you, but you better believe GM is. So, why attach your identity in the first place to something that only sees you as a consumer-slave or a dollar amount? That is, ultimately, the extent they care for you.

As long as consumers keep buying, corporations will do whatever they must to make money. This is definitely not the same as your local mom and pop shop, that is generally interested in your community, because they too have to live in it, so its success is as equally important to them as it is to you the resident.

Think of how many people proudly represent a team’s sportsball apparel, yet couldn’t tell you anything about the state they come from, much less their great grandparents. This is what unchecked mindless consumerism does. It is one of the reasons I advocate for educated consumerism. Educated consumerism is restrained consumerism. Educated consumerism makes things less disposable, but also does not let consumerism run so rampant that it replaces someone’s whole identity.

Your life isn’t the sum of the products you own. And, to believe otherwise is shallow, vain, vapid and unintelligent. This is ultimately why in Ecclesiastes 4:10 it says, “He who loveth silver shall not be satisfied with silver; nor he that loveth abundance with increase: this is also vanity.” Is such a statement untrue? How is it many with vast wealth constantly find themselves constantly selling and buying things once the vanity or “newness” wears off? Consumerism isn’t a replacement for actually being a person with a real identity and corporations certainly don’t care about that either.

It’s not about the ride, but how you got there. This is something many lose sight of in life. Your struggles and triumphs help to make you who you are. Never lose sight of that and you will stay humble and thankful for all the blessings in your life.

It’s time we forge a new way forward into the future. Now is the time to begin developing these pivotal ideas which will shape the future of a Free Dixie.

God bless you and God bless Dixie.

One comment

  1. Great article! One of my favorite “sermons” to give now and again is to throw open the Bible to the book of Ecclesiastes and read it in entirety to the “flock.” I usually preface this by instructing them out of the book of Job to ‘girt up thy loins like a man and pay attention to the divinely inspired preacher!’ By the end they’re usually on the edge of their seats. Then you hit them with that wonderful verse 12:13. Bam!

    Dads: your kids very likely won’t get that at a Sunday School class, so you do it at home.

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